Den store boken - Norway Plan
Norwegian edition · marketing and distribution plan
Den store boken
The Book: The Ultimate Guide to Rebuilding Civilization — published in Norway by Moment Forlag
How Moment Forlag takes the title to the Norwegian market: distribution, own channels, trade marketing and press.
Publication
Autumn 2026
Format
Hardback
Price
NOK 1 349
ISBN
9788293912057
Audience
15–100 years
Points of sale
445
Two audiences, two tracks
The BookTok audience
The hand-drawn, highly visual style makes the book unusually shareable. TikTok and Instagram first, free copies to selected accounts, creator cooperation, unboxing of the physical object.
The gift buyer, 35+
Not reached on TikTok. Meta, print and press, in-store display, and the Christmas gift market. The book sells itself on the shelf — it needs to be on the shelf.
Distribution
445
Points of sale in total
Chains, independents and our own stores
200
ARK
Norway's largest chain
150
Norli
Second largest chain
90
Independents
Individually served
5
Moment's own
Owned by the publisher
ARK
200 stores — Norway's largest bookstore chain
Norli
150 stores
Independent bookstores
90 stores
Moment's own bookstores
5 stores
Own channels
Newsletter campaigns
Direct to our own subscriber base
New Moment website
Launching 1 September 2026
TikTok, Instagram, Facebook, Snapchat
Organic content across all four
Promo video
Produced in-house, used across every channel
Google Ads and Facebook Ads
Paid traffic to our own web shop
Social media
Influencer cooperation
Paid content
Competitions
Free copies to selected profiles
Press
Review copies to national press
Feature angles and interviews
Media monitoring on the title
Bookstore chains and booksellers
Promo video sent to bookstores
Calling every bookstore
Direct contact, store by store
In-store marketing
Social media aimed at booksellers
Competitions for booksellers
Digital content package
Covers, mockups, social files, posters, product sheet
Free copies to key accounts
Other customers
Grocery and mass market
Other retail
Moment Forlag AS